BACKGROUND

Every January, Chipotle switches gears to promote its Lifestyle Bowls, which are curated and digital-only bowls for diets like Keto, Whole30, Paleo and Vegan. In 2024, our goal was to breathe new life and humanity into the campaign with new lifestyle footage and influencers. We rebranded the campaign with its own elevated look and feel so it stood out from other Chipotle messages in market, and introduced Pinterest as part of our platform mix.