Making Shopify synonymous with entrepreneurship.

ROLE

Creative testing strategy, concepting, creative direction

BACKGROUND

Shopify has an awareness problem. People don’t know what it is or what makes it different. We partnered with Shopify to create a testable always-on campaign centered around three common mindsets among aspiring entrepreneurs and small business owners. The campaign ran on Instagram and YouTube.

Mindset: “Shopify is just another web builder.”

Mindset: “I don’t know how to optimize and scale my business.”

Mindset: “I have an idea, but I have no idea how to run a business.”

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