BACKGROUND

In May of 2022, PEN America hosted the World Voices Festival in LA and NYC, which returned in-person for the first time since 2019. Leveraging the literary event’s established branding, I led the development and creative strategy of four unique animated social assets and a teaser video to convey information about the festival, highlight the esteemed writers, generate excitement for PEN America’s audience, and ultimately get people to buy tickets and attend the events.