BACKGROUND

OneClock is a disconnected analog alarm clock that wakes you with beautiful, peaceful music composed by Jon Natchez of The War On Drugs. It’s ‘slow tech’ technology - no screen, no bluetooth, no WiFi, no apps. Once only available through Indiegogo, OneClock came to us to help launch them into the DTC space. The creative strategy was built for and driven by sound, focusing on the clock’s features and evoking the same ease, uplift, and calm as the product itself.