We partnered with Evolution Fresh, known for its cold-pressed veggie and fruit juices, to launch a Whole Foods-exclusive energy line and reveal its new brand positioning.

Creative Strategy: Differentiate Evolution Fresh from bigger players in the energy space by celebrating nature, real ingredients, and energy from organic green tea.

Art Direction: Bold, vibrant mix of high and low-fi content, dynamic layering and collaging that feels native to social, full of expression and movement.

Channels: Meta, OLV, display, EV charging stations